Tuesday, February 25, 2020

Personal Response, explanatory and critical reactions on the book by Essay

Personal Response, explanatory and critical reactions on the book by Sebastien Japrisot 'A Very Long Engagement' - Essay Example Throughout Mathilde’s search, the reader is provided with reminders about the theme of enduring love. A Very Long Engagement starts with a chapter entitled â€Å"Saturday evening.† In this chapter, the readers are introduced to the setting, which is a French trench during World War I. The author is introduced to five men that have committed self mutilation in order to be sent home, but these men have been convicted of this as a crime. Four of the five men admit what they have done, but Eskimo insists that his injury was accidental. Each of the men’s personalities and backgrounds are provided in order to present the reader with the necessary character information. The reader is also introduced to Mathilde, the finacee of the most youthful of the men, Manech. The reader is presented to her with the sense that she will become a very important character in the book; in fact, her relationship is where the title of the book derives. The next chapter in the book entitled â€Å"Bingo Crepuscule Analysis† moves the story forward about two and a half years. The focus of the story shifts to Mathilde. Manech is now dead and Mathilde is still trying to learn about what really happened to him prior to his passing. She therefore travels to a veteran’s hospital in order to find a man who had spoken to Manech the day before he died. Mathilde’s search introduces one of the prominent themes of the novel; that of enduring love and hope. This man is Daniel Esperanza, who is dying. He informs Mathilde that Manech did not perish in combat as the death announcement had stated. What in fact did happen was that Manech planned to have his hand intentionally shot because he was so depressed by the war, and this did occur. He was then convicted of self-mutilation and sentenced to death along with the other men. These men, though, were not shot by the firing squad; instead, the men they fought with were told to th row them over the top of

Saturday, February 8, 2020

Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words - 5

Consumer Behaviour - Essay Example the report is limited to the discussion and analysis of psychological and consumer environment factors and their impact of consumer purchasing decision of Red Bull energy drink. The case study of Richey & Michaels (2001) has been used to study the various marketing activities and strategies of Red Bull. In consideration to the consumer behaviour models and theories, the marketing practices of Red Bull have been discussed. In the first section, the consumer decision process has been discussed. In the second section, the impact of psychological core factors on consumer decision process has been studied and in the last section, the impact of consumer environment factor on consumer decision process has been discussed. As shown by Schiffman & Kanuk in the model of Consumer Decision Making, the three steps are very important in decision making process. These steps shape the psychological core factors of consumers, which directly influence the decision of the consumer; therefore, the three steps are very important for the companies to influence the consumer behaviour. A consumer recognises a need when he faces a problem. For example, the need for a drink may arise when an athlete has exhausted after playing a game, a spectator in the audience is lacking energy to fully participate in the concert, a truck driver is staying at the rest area on highway after long driving, a working person is back home from office, a student is lacking energy to keep a pace in studies etc. Out of the two states of consumers for problem recognition including actual state or desired state, the need for a drink will be the desired state of the consumer. After recognising the need, the repurchase research beings, if the consumer perceives that purchasing or consuming a particular product can satisfy his need. In most of the decision making process, the consumer recalls his past experiences however, when the consumer does not have any prior experience, he may need to conduct an extensive